Croatia expecting to lure more international tourists

Croatian National Tourist Board has declared a whole new marketing campaign called Croatia 365 and it is targeted at strengthening the brand awareness and concentrating on a year round tourism.

The new campaign shows 6 themes – gastronomy and wine, culture, cycling, wellness and health, active holidays and business trips – in twenty two destinations within the nation.

Targeted at North American market, Croatia 365 campaign looks to promote tourism outside the popular summer high season, as per Ina Rodin, the director of the North America for the Croatian National Tourist Board.

The rollout of the campaign is projected in many phases, beginning this year as well as followed by an implementation in the year 2015. To start things off, a brand new subpage was included to the Croatian National Tourism Board website named “Seasons,” along with links to each of the 6 themes.

In a statement, North America for Croatian National Tourist Board’s director Ina Rodin said as they have previously seen, this market already responds well to year-round travel initiatives and they feel that this campaign provides a wonderful opportunity to further the efforts of Croatia Tourism and effectively engage the North American market.

Croatian National Tourist Office New York is related to Croatian National Tourist Board and it is in charge of North American as well as Canadian markets for promoting tourism in Croatia.